Big oil distracts from their carbon footprint by tricking you to focus on yours

October 16, 2020
By Frank Mitloehner

It’s been two decades since British Petroleum and the marketing agency then named Ogilvy & Mather deceived lots and lots of unwitting Americans into believing the hands of fossil fuel companies are clean of contributing to climate change through imaginative messaging. To this day, their marketing campaign continues to be highly effective in getting the public to take on the weighty responsibility of halting climate change. We’ve cut back on meat, upped our recycling game and made the creative campaign’s key phrase – “carbon footprint” – part of our vernacular.

How Carbon Neutral is Different than Climate Neutral

October 12, 2020

The terms “carbon neutral” and “climate neutral” are part of the lexicon of global climate change terms. Though they are sometimes used interchangeably, they have different definitions. Understanding the nuances is important.

Methane, Cows, and Climate Change: California Dairy's Path to Climate Neutrality

September 02, 2020
UC Davis White Paper Re-Examines Methane’s Role in Climate Change, and How California Dairy Can Achieve Climate Neutrality

DAVIS, Calif., Sept. 2, 2020 – Researchers from the University of California, Davis are rethinking methane and showing that climate neutrality is within reach for the California dairy sector.

How Do Cattle Produce Methane?

October 23, 2019

When animals are criticized for the part they play in climate change, most often it’s the cattle that take it on the chin. While beef and other products that come from cattle are popular in the United States and abroad, what cattle are often singled out for is the result of a digestive system that differs from those of poultry and swine, two other favorite sources of protein. 

Use Your Head – the Amazon isn’t Our Lungs

September 02, 2019

By Frank Mitloehner

Over the past three weeks, there’s been an abundance of news reports and opinion pieces related to the fires in the Amazon rainforest. It’s not undeserved. At more than 2 million square miles, the tropical rainforest is the world’s largest, not to mention a treasure trove of flora, fauna and landforms. Nowhere on Earth is there more biodiversity. Its beauty alone commands awe and respect.