Big oil distracts from their carbon footprint by tricking you to focus on yours

October 16, 2020
By Frank Mitloehner

It’s been two decades since British Petroleum and the marketing agency then named Ogilvy & Mather deceived lots and lots of unwitting Americans into believing the hands of fossil fuel companies are clean of contributing to climate change through imaginative messaging. To this day, their marketing campaign continues to be highly effective in getting the public to take on the weighty responsibility of halting climate change. We’ve cut back on meat, upped our recycling game and made the creative campaign’s key phrase – “carbon footprint” – part of our vernacular.

How Carbon Neutral is Different than Climate Neutral

October 12, 2020

The terms “carbon neutral” and “climate neutral” are part of the lexicon of global climate change terms. Though they are sometimes used interchangeably, they have different definitions. Understanding the nuances is important.

Methane, Cows, and Climate Change: California Dairy's Path to Climate Neutrality

September 02, 2020
UC Davis White Paper Re-Examines Methane’s Role in Climate Change, and How California Dairy Can Achieve Climate Neutrality

DAVIS, Calif., Sept. 2, 2020 – Researchers from the University of California, Davis are rethinking methane and showing that climate neutrality is within reach for the California dairy sector.

Can Cattle Help Mitigate Climate Change?

October 23, 2019

It sounds counterintuitive, but new research is pointing to the fact that instead of merely heating up our atmosphere with the potent gas methane, cows might actually be able to cool it down. It all has to do with what happens to methane after it enters the atmosphere, and with the advances American farmers and ranchers have made in the past 70 years.