In the small town of Clinton, North Carolina, pig farmer James Lamb is the living embodiment of the old TV sitcom Cheers' theme song, "Where Everybody Knows Your Name." With a population of around 8,300, nearly everyone in the town knows James Lamb—in part because his farming family has been embedded in the community for decades, and in part due to his mindset of working to improve the natural resources he’s been entrusted with for future generations in Clinton and beyond.